The Canadian Sponsorship Landscape Study (CSLS) is an annual study that provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry which includes sports. The study includes information on industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.
The study looks to both academic and industry resources to provide information that is relevant and ethical and provides outstanding sponsorship expertise for sponsors, sponsees and agencies.
Here are a few notable statistics from the study:
- Sponsorship marketing budgets increased to 29.6% in 2011 from 22.3% in 2010
- Sponsorship industry size increased to 1.59B in 2011 from 1.55B in 2010
- Sponsorship activation increases purchase intent by 475%* however activation spending continues to fall below the minimum recommended 1:1 activation ratio**
- Festivals, Fairs and Annual Events are seeing the largest growth in sponsorship spending
The next edition of the CSLS will be the seventh version of its kind and the study has been in place since 2007.
Initial data for the CSLS is collected, analyzed and presented at the Sponsorship Marketing Council of Canada (SMCC) Conference in Toronto on April 25, 2013. The survey will remain live and additional findings will be presented at the 2013 Canadian Sponsorship Forum from May 24-26, 2013, held in conjunction with the MasterCard Memorial Cup in Saskatoon.
For more information about the CSLS, you can read the Canadian Sponsorship Landscape study.
Canadian Sponsorship Forum
As mentioned above, this information will be presented at the 2013 Canadian Sponsorship Forum this May. The ninth annual Forum is presented by TrojanOne and hosted by the 2013 Mastercard Saskatoon Memorial Cup. It brings together top marketing professionals, who will be responsible for sharing ideas and creating the future of sponsorship.
At the forum attendees will explore the latest research, analysis, trends and more, while connecting with the brightest minds in the sponsorship marketing community.
It is a networking, marketing and sponsorship event like no other and includes workshops, roundtable discussions, hot topic discussions, hands on training sessions, special interest panels and keynote presentations. The information is next to endless.
For more information about the Canadian Sponsorship Forum you can watch the following video.
Published by: Sports Networker